1996 wasn’t just another year of the 90s – it was the year.
The year that gave us Oasis at Knebworth, Euro ’96, the rise of Britpop style, and Trainspotting – a film that rewrote the rules of British culture and fashion. For us, 1996 is more than a memory; it’s the foundation of our entire clothing line.
Why 1996 Defines Our Clothing Line
1996 was when music, film, and street style collided.
Britpop ruled the charts, with Oasis, Blur, and Pulp soundtracking every party and pub. Meanwhile, terrace culture was thriving, with football casual fashion leading the way: parkas, Adidas Gazelles, track jackets, and retro sportswear.
Our 90s-inspired clothing line is built on these iconic cultural moments. Every piece we design nods to the unfiltered confidence of 1996 – from the gritty streets of Glasgow and Manchester to the electric energy of Euro ’96.
The 90s Fashion Revival "Done Proper"
90s fashion is everywhere right now, but too much of it’s cheap nostalgia, fast-fashion rip-offs that don’t feel authentic. Our line is different.
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British-made quality: Every piece is designed and made here in the UK, just like the 90s gear that lasted years.
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Timeless 90s silhouettes: Oversized tees, boxy cuts, football-inspired styles, and jackets that feel as relevant today as they did in ’96.
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Subculture influence: Britpop, rave culture, terrace wear – we bring it all together into something fresh yet familiar.
Trainspotting and the Street Style Legacy
1996’s Trainspotting wasn’t just a film – it was an attitude. The cast’s wardrobe, from bomber jackets to track tops, became an unofficial blueprint for 90s streetwear. Our line takes inspiration from that raw, rebellious spirit – fashion that’s made to be worn, not just posed in.
Football, Britpop, and Cool Britannia
Euro ’96 wasn’t just about football; it was a cultural shift. The terraces and the music scene merged, giving birth to the football casual look – effortless, bold, and grounded in working-class style.
Oasis’ iconic Knebworth gigs sealed 1996 as a cultural peak – and their parka-and-shades swagger still defines what British cool looks like today. That attitude runs through our clothing line.
Choose 1996
We’re not just making clothes; we’re bottling a year – the energy, the style, the music, the football, the grit.
Choose 90s-inspired fashion that lasts.
Choose quality.
Choose independence.
Choose 1996.
