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Underground & Sound x False Heads: Noise Meets Substance
Underground & Sound x False Heads: Noise Meets Substance
Underground & Sound joins forces with UK rock power trio False Heads for an exclusive new collaboration — Noise Meets Substance. This limited-edition line of band T-shirts celebrates the raw... Read more...
FLASH BACK: Oasis, Knebworth, 1996 - When 2.5 Million Tried to Get In
FLASH BACK: Oasis, Knebworth, 1996 - When 2.5 Million Tried to Get In
It wasn’t just a pair of gigs, it was the biggest live event in UK music history at the time. Over a quarter of a million people made it through... Read more...
The Music That Made U.S! (Underground & Sound)
The Music That Made U.S! (Underground & Sound)
Every piece of clothing we put out has a story behind it. A feeling. A memory. A track that made us stop in our tracks, rewind the tape, and live... Read more...
50 That Defined A Decade – 90’s: The Ultimate Britpop & 90s Playlist
50 That Defined A Decade – 90’s: The Ultimate Britpop & 90s Playlist
What did the 1990s sound like? Ask someone who lived through it and you’ll get different answers depending on where they were and what they wore. For some, it was... Read more...
The Making of Underground & Sound: Built on Love, Community and Quality
The Making of Underground & Sound: Built on Love, Community and Quality
Underground & Sound wasn’t born in a boardroom. It wasn’t sketched out by a trend forecaster or built for investors. It came from frustration. From watching great brands lose their... Read more...
The Parka Revival – Why The Parka Is The Ultimate British Jacket
The Parka Revival – Why The Parka Is The Ultimate British Jacket
The parka has always been more than a coat. From mods to Britpop, from rain-soaked gigs to city streets, it’s a proper British essential that never goes out of style. Read more...
History of 90s British Fashion
History of 90s British Fashion
90s British fashion wasn’t led by the runway, it came from the streets. From Britpop parkas to ravewear and terrace brands, this is the real story behind what we wore... Read more...
From Glastonbury to Knebworth: The Most Iconic 90s Gigs That Made Music History
From Glastonbury to Knebworth: The Most Iconic 90s Gigs That Made Music History
From the chaos of Glastonbury to Oasis at Knebworth, the 1990s gave us the gigs that defined a generation. This is a look back at the live shows that shaped... Read more...
Choose 1996: A Clothing Line Dedicated to the Best Year of the 90s
Choose 1996: A Clothing Line Dedicated to the Best Year of the 90s
1996 wasn’t just another year of the 90s – it was the year. The year that gave us Oasis at Knebworth, Euro ’96, the rise of Britpop style, and Trainspotting – a... Read more...