Underground & Sound Privacy Policy

Privacy Policy

Company Name: Underground & Sound
Territory: UK

Underground & Sound ("we", "us", or "our") is committed to protecting your personal data and respecting your privacy. This policy sets out how we collect, use, store, and share your information in line with applicable data protection laws in the UK.

1. How We Use Your Data

We use your personal data to provide and improve our services, process orders, communicate with you, and ensure your experience with Underground & Sound runs smoothly and securely.

Your data will only be used:

Where it is necessary for us to fulfil a contract with you (e.g. processing orders, delivering products).
Where we are required to comply with legal obligations.
Where it is in our legitimate interests to do so (e.g. improving our services or marketing relevant products), provided those interests do not override your rights.
Where you have given us clear and informed consent to do so (e.g. receiving marketing emails).

2. What Information We Collect

We collect personal data in the following ways:

When you interact with us:

Name, email address, phone number, billing and delivery addresses
Purchase history and order details
Payment information (handled securely via trusted payment processors)
Communications with customer support
Preferences and saved items

When you visit our website:

IP address, device type, browser, and system information
Cookie data and browsing behaviour
Login details and session activity
Referral sources and time zone settings

When you visit a physical location (if applicable):

CCTV footage (for safety and security)

We may also receive limited information from third parties, including analytics platforms, advertising networks, or partners, in order to better understand customer behaviour and improve our offering.

3. Marketing & Communication

If you have opted in — or purchased from us and not opted out — we may contact you with marketing messages relating to new product drops, offers, or brand news. These may be sent via email, SMS, or post.

You can update your preferences or unsubscribe at any time by using the link provided in the communication or by contacting us directly.

4. Data Sharing

We do not sell your data. However, we may share it with trusted third parties under strict conditions, including:

Payment providers (to process transactions)
Delivery partners (to fulfil your order)
IT and system administration services
Legal or regulatory authorities, where required
Analytics and marketing partners, where necessary for business insight and performance

All third parties are required to respect the security of your data and to process it in accordance with the law.

5. Data Security

We take data protection seriously and implement appropriate security measures to protect your information against unauthorised access, loss, misuse, or disclosure.

All data is stored on secure servers, and any payment transactions are encrypted using industry-standard technology.

6. Your Rights

You have the right to:

Access the personal data we hold about you
Request correction of any inaccurate or incomplete data
Request deletion of your data where there is no legal reason for us to retain it
Object to processing based on our legitimate interests
Withdraw your consent at any time for marketing purposes
Request the transfer of your data to you or a third party ("data portability")

To exercise any of these rights, contact us at:
Email: info@undergroundandsound.com

7. Retention

We only keep your personal data for as long as necessary to fulfil the purposes we collected it for, including for legal, accounting, or reporting obligations.