Coming Soon

The Ilford Snow Smock - where classic military heritage meets modern subculture.

Inspired by the 1960 British army smock, this piece is being reimagined for today, built for the streets, not the trenches. Originally dubbed The Itchycoo Smock (after Ilford’s park that inspired the Small Faces classic), it’s evolved into something sharper and colder: The Ilford Snow Smock.

Engineered with premium materials, clean lines, and functional detailing, it fuses utility with effortless style, a tribute to Britain’s style tribes, from mods to terrace culture. This isn’t just outerwear; it’s a statement piece for those who live with intent and dress with purpose.

Now in Design & Development, this is one of our most anticipated releases yet.

Join the Back Stage List for early access, behind-the-scenes updates, and first dibs when it drops.

Built in Britain. Born from the underground. The Ilford Snow Smock — coming soon