The Brand
Made with care and unconditionally loved by our customers.
Underground & Sound is more than a label. It’s a collective movement. A reflection of rebellion, unity, and truth through sound and style.
Underground & Sound
Our Story: Built from the Underground Up
Underground & Sound is born from the pulse of British subculture — where music, fashion, and attitude collide. Rooted in the spirit of the terraces, the grit of the 90s, and the rebellion of the 60s, we stand for the outsiders, the truth tellers, and the ones who live it loud.
Soundtracks of a Generation
Every collection will pay tribute to the soundtracks that shaped generations, from punk basements to Britpop backrooms, blending timeless pieces with a modern edge. We don’t follow trends; we follow scenes, people, and the stories that move them.
Made in the UK. Built on Subculture.
Proudly UK-made, our pieces are crafted with intent, built for authenticity, quality, and soul. Each garment carries a sense of belonging to the underground, stitched with the same energy that fuels independent music, terrace culture, and the style tribes that define us.